How to Know When It’s Time to Upgrade Your Company Merch.
Company merchandise isn’t just about slapping a logo on a t-shirt—it’s a powerful tool for brand recognition, employee engagement, and company culture. High-quality, well-designed merch can create a sense of belonging, spark conversations, and even become a cherished keepsake. But how do you know when it’s time for a refresh? If your company merch is outdated, underused, or no longer aligns with your brand’s vision, it might be time for an upgrade. Here’s when you should consider making the switch.
1. Rebranding or Visual Identity Changes.
If your company has recently undergone a rebrand—whether it’s a new logo, color scheme, or brand message—your old merch might no longer reflect your current identity. Upgrading to fresh, on-brand merchandise ensures consistency across all touchpoints and reinforces your company’s new look.
2. Celebrating Milestones & Anniversaries.
Significant company milestones, such as anniversaries, product launches, or achieving major business goals, are perfect opportunities to commemorate the occasion with limited-edition merch. Not only does this celebrate progress, but it also makes employees and customers feel like part of something bigger.
3. Employee Engagement & Special Moments.
Recognizing employee anniversaries, achievements, or special moments can boost morale and create a positive work culture. Offering exclusive merch for long-term employees or as a reward for outstanding performance can help build loyalty and appreciation within your team.
4. Promotional & Marketing Opportunities.
If your company frequently attends trade shows, expos, or networking events, having updated, high-quality promotional merchandise is essential. Branded apparel, tote bags, or tech accessories can serve as conversation starters and extend your brand’s reach beyond the event.
5. Seasonal & Weather-Based Updates.
Just like wardrobes change with the seasons, so should company merch! Providing warm hoodies or beanies in winter and breathable T-shirts or caps in summer keeps employees and customers comfortable while keeping your brand visible year-round.
6. Holiday & Appreciation Gifts.
Company-branded holiday gifts for employees, partners, and clients are a great way to show appreciation and strengthen relationships. Christmas and summer parties, for example, are perfect occasions for gifting unique, themed company merch. Companies that do it right often create special motifs or campaigns around these moments, aligning the designs with what’s currently relevant—whether within the company or in the world at large. Over time, these pieces become nostalgic keepsakes for employees, reminding them of specific moments and milestones in the company’s journey.
7. Onboarding & Company Growth.
As your company grows, so does your team! Equipping new employees with welcome kits that include fresh, stylish merch can enhance their onboarding experience and help them feel like part of the team from day one.
Bonus Tip: The “Look Around” Test.
Take a moment to observe how many employees are actually using your existing company merch. If you notice that few people are wearing or using your branded items, it’s likely a sign that they no longer resonate with your team—or worse, that the quality isn’t up to par. Time for an upgrade!
Final Thoughts.
Refreshing your company merchandise is a smart way to keep your brand relevant, engage employees, and create a lasting impression on customers. Whether it’s for a rebrand, a milestone, or a seasonal change, high-quality, thoughtfully designed merch can make all the difference. So, when’s the last time you updated yours?\n\nNeed help upgrading your company merch? At mula, we specialize in high-quality, custom-branded merchandise that employees and customers will actually love to use. Get in touch today!