Data & Privacy.
Your personal data (e.g. title, name, address, e-mail address, telephone number) will only be processed by us in accordance with the provisions of German data protection law. The following regulations inform you about the type, scope and purpose of the collection, processing and use of personal data. This data protection declaration only applies to our website. If you are forwarded to other pages via links on our pages, please inform yourself there about the respective handling of your data.
2. Google Analytics
Our website uses functions of the web analysis service Google Analytics. The provider of the web analysis service is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google Analytics cookies are set on the basis of Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.IP anonymization
We use Google Analytics in conjunction with the IP anonymisation function. It ensures that Google truncates your IP address within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before transmitting it to the USA. There may be exceptional cases where Google transfers the full IP address to a server in the USA and truncates it there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address transmitted by Google Analytics is not merged with other Google data.
You can prevent the collection of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
3. Google AdWords and Google Conversion-Tracking
Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising programme. As part of the online advertising programme, we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your end device. Google AdWords cookies lose their validity after 30 days and are not used to personally identify users. The cookie allows Google and us to recognise that you clicked on an ad and were redirected to our website.
Each Google AdWords customer receives a different cookie. The cookies are not traceable via websites of AdWords customers. Conversion cookies are used to create conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with a conversion tracking tag. However, AdWords customers do not receive any information that enables personal identification of the users. If you do not wish to participate in tracking, you can object to its use. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, no inclusion in the conversion tracking statistics will take place.
Google Analytics cookies are set on the basis of Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.
With a modern web browser you can monitor, restrict or prevent the setting of cookies. Deactivating cookies can limit the functionality of our website.
4. Facebook (Plug Ins, Remarketing/Custom Audiences)
Our website uses integrated plugins from the social network Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/.
When you visit our website, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to assign visits to our pages in each case. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Facebook. If you do not want Facebook to be able to associate your visit to our site with your Facebook user account, please log out of your Facebook user account.
You can find more information on this under https://www.facebook.com/about/privacy/
Facebook remarketing tags are integrated on our website. When you visit our website, the remarketing tags will establish a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. This enables Facebook to assign the visit to our pages. We can use the information obtained in this way to display Facebook Ads. If you do not want data to be collected via Custom Audience, you can deactivate Custom Audiences on the page with the Facebook data protection declaration mentioned under 10.1.
5. E-mail advertising without subscribing to the newsletter and your right to object
If we receive your e-mail address in connection with the sale of goods or services and you have not objected to this, we reserve the right to regularly send you offers for similar products to those already purchased on the basis of Section 7 (3) UWG , from our range by e-mail. This serves to protect our overriding legitimate interests in advertising to our customers within the framework of a balancing of interests. You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
6. Newsletter data
To send our newsletter, we need an e-mail address from you. Verification of the e-mail address provided is necessary and you must consent to receiving the newsletter. Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.
The data provided when registering for the newsletter will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent at any time. For the revocation, an informal message by e-mail or you unsubscribe via the unsubscribe link in the newsletter is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.
Data entered to set up the subscription will be deleted in the event of unsubscription. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.
We use Hotjar to better understand the needs of our users and to optimize the offer and the experience on this website. With the help of Hotjar's technology, we get a better understanding of the experiences of our users (e.g. how much time users spend on which pages, which links they click, what they like and what not, etc.) and this helps us to offer our users feedback align. Hotjar works with cookies and other technologies to collect data about the behavior of our users and their end devices, in particular the IP address of the device (is only recorded and stored anonymously when you use the website), screen size, device type (Unique Device Identifiers ), Information about the browser used, location (country only), preferred language for displaying our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.
You can find more information in the 'about Hotjar' section on Hotjars Hilfe-Seite
8. LinkedIn Marketing Solutions
We use LinkedIn Marketing Solutions on our website, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as: LinkedIn). LinkedIn Marketing Solutions stores and processes information about your user behaviour on our website. For this purpose, LinkedIn Marketing Solutions uses, among other things, cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and that enable an analysis of your use of our website.
We use LinkedIn Marketing Solutions for marketing and optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. You can also prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie on one of the websites linked below:https://www.linkedin.com/psettings/guest-controlshttps://optout.aboutads.info/?c=2#!/https://www.youronlinechoices.com/de/praferenzmanagement/
We would like to point out that this setting will be deleted if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of Java Script in your browser. You can also prevent the execution of Java Script code altogether by installing a Java Script blocker (e.g https://noscript.net/
). We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
Third Party Information: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Further information from the third-party provider on data protection can be found on the following website: www.linkedin.com/legal/privacy-policy
9. Pinterest Conversion Tracking
Our website uses the conversion tracking technology of the social network Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland), which enables us to visit our website to be aware of our website and our content / Are interested in offers and are Pinterest members to also display relevant advertisements and offers on Pinterest. For this purpose, a so-called conversion tracking pixel from Pinterest is integrated on our pages, via which Pinterest is informed when you visit our website that you have accessed our website and which parts of our offer you are interested in. For example, if you are interested in our subscriptions on our website, you can see an ad about our subscriptions on Pinterest. You can collect the data to display interest-based advertising on Pinterest at any time in your account settings on Pinterest at https://www.pinterest.de/settings (there under “Individual adjustment”, use the “Information from our partners” button to view the Deactivate recommendations and advertisements on Pinterest better tailored to you ") or deactivate the checkbox under" Individual adjustment here: www.help.pinterest.com/de/article/personalization-and-data#info-ad