Data & Privacy.

1. General

Your personal data (e.g. title, name, address, e-mail address, telephone number) will only be processed by us in accordance with the provisions of German data protection law. The following regulations inform you about the type, scope and purpose of the collection, processing and use of personal data. This data protection declaration only applies to our website. If you are forwarded to other pages via links on our pages, please inform yourself there about the respective handling of your data.

2. Google Analytics

Our website uses functions of the web analysis service Google Analytics. The provider of the web analysis service is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses cookies. These are small text files that your web browser stores on your terminal device and enable an analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. The server is usually located in the USA.

Google Analytics cookies are set on the basis of Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.

IP anonymization
We use Google Analytics in conjunction with the IP anonymisation function. It ensures that Google truncates your IP address within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before transmitting it to the USA. There may be exceptional cases where Google transfers the full IP address to a server in the USA and truncates it there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address transmitted by Google Analytics is not merged with other Google data.

You can prevent the collection of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. You can find more information on how Google Analytics handles user data in the Google Privacy Policy.

3. Google AdWords and Google Conversion-Tracking

Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

AdWords is an online advertising programme. As part of the online advertising programme, we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your end device. Google AdWords cookies lose their validity after 30 days and are not used to personally identify users. The cookie allows Google and us to recognise that you clicked on an ad and were redirected to our website.

Each Google AdWords customer receives a different cookie. The cookies are not traceable via websites of AdWords customers. Conversion cookies are used to create conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with a conversion tracking tag. However, AdWords customers do not receive any information that enables personal identification of the users. If you do not wish to participate in tracking, you can object to its use. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, no inclusion in the conversion tracking statistics will take place.

Google Analytics cookies are set on the basis of Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.

Details on Google AdWords and Google Conversion Tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.

With a modern web browser you can monitor, restrict or prevent the setting of cookies. Deactivating cookies can limit the functionality of our website.

4. Facebook (Plug Ins, Remarketing/Custom Audiences)

Our website uses integrated plugins from the social network Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/.

When you visit our website, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to assign visits to our pages in each case. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Facebook. If you do not want Facebook to be able to associate your visit to our site with your Facebook user account, please log out of your Facebook user account.

You can find more information on this under https://www.facebook.com/about/privacy/

Facebook remarketing tags are integrated on our website. When you visit our website, the remarketing tags will establish a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. This enables Facebook to assign the visit to our pages. We can use the information obtained in this way to display Facebook Ads. If you do not want data to be collected via Custom Audience, you can deactivate Custom Audiences on the page with the Facebook data protection declaration mentioned under 10.1.

4. Cookies

Our website uses cookies. These are small text files that your web browser stores on your end device. Cookies help us to make our offer more user-friendly, effective and secure. Some cookies are “session cookies.” Such cookies are automatically deleted at the end of your browser session. On the other hand, other cookies remain on your end device until you delete them yourself. Such cookies help us to recognize you when you return to our website. With a modern web browser you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured in such a way that cookies are automatically deleted when the program is closed. The deactivation of cookies can result in limited functionality of our website. The setting of cookies, which are necessary to carry out electronic communication processes or to provide certain functions you want (e.g. shopping cart), takes place on the basis of Article 6 Paragraph 1 Letter f GDPR. As the operator of this website, we have a legitimate interest in the storage of cookies for the technically error-free and smooth provision of our services. If other cookies are set (e.g. for analysis functions), they will be treated separately in this data protection declaration.

5. E-mail advertising without subscribing to the newsletter and your right to object

If we receive your e-mail address in connection with the sale of goods or services and you have not objected to this, we reserve the right to regularly send you offers for similar products to those already purchased on the basis of Section 7 (3) UWG , from our range by e-mail. This serves to protect our overriding legitimate interests in advertising to our customers within the framework of a balancing of interests. You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

6. Newsletter data

To send our newsletter, we need an e-mail address from you. Verification of the e-mail address provided is necessary and you must consent to receiving the newsletter. Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.

The data provided when registering for the newsletter will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent at any time. For the revocation, an informal message by e-mail or you unsubscribe via the unsubscribe link in the newsletter is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

Data entered to set up the subscription will be deleted in the event of unsubscription. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

7. Hotjar

We use Hotjar to better understand the needs of our users and to optimize the offer and the experience on this website. With the help of Hotjar's technology, we get a better understanding of the experiences of our users (e.g. how much time users spend on which pages, which links they click, what they like and what not, etc.) and this helps us to offer our users feedback align. Hotjar works with cookies and other technologies to collect data about the behavior of our users and their end devices, in particular the IP address of the device (is only recorded and stored anonymousl